The traditional high volume, low payout model for loan originators is gone. With most of the surviving LOs waiting for the lending environment to go back to the way it was, my take is that is simply not going to happen—not for years—if ever.
The only move is to adapt to the new reality and embrace that the current lending environment is as good as it is going to get and to position yourself for prosperity—not for more waiting around.
America’s Home Loans is a high payout, pure mortgage broker. If you produce here and there, you’ll do well. If you manage to do some volume, you’ll prosper magnificently. Sitting in a 50 to 100 basis point payout shop simply won’t do it anymore. Time to climb to the top of the home-lending food chain and out of the abyss of failed mortgage models.
Payout is 175 basis points per transaction (lender paid). Borrower paid is open ended. This is 1.75% of the loan amount
You have the ability to brand yourself using a DBA (doing business as) and have your own branch license. “Your name + mortgage brokers,” or whatever you like. Time to make your mark—literally.
Marketing and advertising advice that focuses on visibility where your prospects are looking for the services you provide right now. This is about online presence, visibility, reputation management and conversion—social media is included, but not how you think.
If you would like to hear more, please complete the contact form below or call Scott Lawson (707) 364-9504.
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